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Building An Author Platform: Building a Website (WordPress edition)

Get ready, writers. Today is the day.

Deciding to create my author website wasn’t an easy one. I had no experience in building a website from scratch, and I wasn’t sure where to start. Building up a website with some decent web traffic would require a serious time commitment and unwavering effort. I needed to be ready to take on this kind of responsibility. As I stand now having executed the preliminary stages of my plans, I am proud to say that I did undertake this project, and I am succeeding.

An author website gives you a chance to connect more personally with your audience, whether you are a published or unpublished writer. It serves as a chance to promote your work as well as share your thoughts on any aspect of writing that you so choose. This can include your own writing process or the reviews of other writers in your genre. No matter what you decide to write about on your website, it gives you a real chance to showcase yourself as a person.

What platforms work best?

When I began to research building a website, I contemplated which website builders were the best to use. Wix, Squarespace, Weebly: I researched them all. What I came up with: WordPress.com.

WordPress.com has an easy to use interface that allows for maximum customization. You can create pages that serve as landing grounds for your readers and categories that can run across the top of a menu to carry blog posts. Even the free version offers a lot of color and theme customization options that creates a professional looking page with a little effort. Upgrading to something like the Premium or Business plans would allow you to access more customization options, support from WordPress themselves, and in the case of the Business plan, the ability to add plugins to create features like mailing lists.

What are the essentials of an author website?

1. Title and tagline

Titles are important. They are your very first impression of your website and should offer an insight into what you write. Titles can come from a multitude of places, so don’t be afraid to try something out and change your mind later. “Fluff About Fantasy” was a fun little phrase with alliteration and a very lighthearted air that I came up with on the fly to hold the URL when I first made the site. But the more I thought about it, the more I liked it.

A tagline, I personally believe, is an optional feature, especially if you’re just starting out and working on finding your voice. A tagline builds on what your title introduces: who you are and what you do. The tagline for Fluff About Fantasy is “Strengthen your work; revitalize your imagination”. It’s a sentence that is a bit of a work in progress; I’m not quite sure how I feel about it yet. But it showcases the purpose of my site fairly well, which is to inspire young fantasy writers in particular to create by taking out the guesswork in the writing process.

2. About page/Bio

If your work interests people, they will want to know more about the writer behind it. DO NOT PHONE THIS IN. Your bio should be fairly substantial, but please do not share your entire life story. There’s no need to. Instead, talk about your writing credentials, your inspirations, and don’t forget to add your contact information.

If you’re unpublished and have no credentials to your name, don’t worry about it! So did I! My bio incorporates how I started writing from a young age, my school career and where I’m headed next, and some of my interests.

3. Consistent Content

I spoke briefly about content in my introduction, so I want to talk about the logistics of putting out content here. To get your website web traffic, you need to churn out content regularly. My research and experience recommends that you post on your website twice a week in the beginning. Pick two days that you know you can put something out on 95% of the time. Again, this is going to take real commitment in order to get somewhere. Once you’ve been in business for about a year, usually you can go down to one post a week.

Tip: Search engines enjoy regularly updated sites that happen on a consistent schedule, so they will be more likely to pick up on your site and move it up the results list. Even in a newer state.

Questions?

That’s all I have for you all today! I hope that I have been of some help. Let me know in the comments below if you think that next time, I should jump right into social media setup or whether you would like to see a post of a walkthrough of setting up a WordPress site with images and step-by-step instructions. I’ve never tried something like that before, but I would be willing to try! Let me know. Much love. <3

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